Jigoku-Hell Summer Night Fair

This is a project to plan and decorate the space for a summer festival held by the hotel KAI Beppu, which is operated by Hoshino Resort, for its guests. I was in charge of planning, coordinating with artists, copywriting and editing the website. I also kept communicating with a team of clients, designers, and project managers to make consistent improvements.

The theme for that summer was Summer Festival in Hell. We asked the artists to create artworks for the space so that visitors could experience the hot spring culture and the concept of ‘hell in Beppu’. The artists created works such as dyed works using hot spring water, objects with demon masks, video works, and installations, transforming the venue into a mysterious space during the limited time between dusk and night.